The target audience for my media product would be others of my own age (16-21). In my view, I don't see any other generation being that interested in my product as they may find it difficult to relate to, with the whole story revolving around the main character (at 17).
The sorts of shops I would expect the typical viewer to shop at would be shops that sell not particularly up market shops, but way off charity shop level stores. Typical programs they may watch on TV would be late night movies, maybe horror, or true stories.
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